The sales champion calls like this, a required course in business!
Telesales is not about picking up the phone and chatting with customers. Since the ultimate purpose of this phone call is to meet and place orders with customers, it is necessary to use some telemarketing techniques to help you quickly get in touch with customers. Here are 14 practical phone appointment tips, let's take a look together!
Smiling and speaking can also convey a pleasant feeling in the voice, naturally becoming more approachable in the customer's ears, maintaining a ****** texture in every call, helping you enter the other person's time and space.
Tip 2: Coordinate volume and speed
When people meet, there is a so-called "magnetic field". On the phone, of course, there is also a telephone magnetic field. Once the magnetic field of the business personnel matches the magnetic field of the customer, the conversation will become smoother. To understand the magnetic field of the other person's phone, it is recommended to use moderate volume and speed at the beginning of the conversation. After identifying the characteristics of the other party, adjust your volume and speed to make the customer feel that you are "together" with him.
Based on my work experience, for middle-aged clients, medium speed is sufficient, while for elderly clients, slow speed is naturally necessary as it may make them feel like you are speaking too fast.
Tip 3: Identify the caller's image and enhance mutual interaction
It is easy to distinguish the caller's image from their tone of voice. People who speak quickly are visual, those who speak moderately are auditory, and those who speak slowly are sensory. After identifying the form, business personnel can provide "appropriate advice" to the other party.
Tip 4: Indicates that it will not take up too much time, please provide a brief explanation
Can I delay you for two minutes? The most common way for me to make the other person willing to continue this call is to ask them to give me two minutes. When people hear about two minutes, they usually think, "Anyway, there are only two minutes, let's listen and see.". In fact, are you really only talking for two minutes? It depends on your own skills!
Tip 5: Consistent intonation
On the phone, the opening remarks are usually pronounced in Mandarin, but if the other person responds in Taiwanese, I will immediately switch to Taiwanese and talk to them. Sometimes, alternating between Mandarin and Taiwanese is also a way to bring the two parties closer together, with the main purpose of "standing in the same magnetic field as the other party.".
Tip 6: Make full use of phone opening remarks
A good opening statement can make the other party more willing to chat with the salesperson, so besides delaying for two minutes, what should be said next becomes very important. To gain a better understanding of the other party's ideas, you can ask open-ended questions, such as "What are your thoughts on the recently launched investment products?".
What is a pause? When business personnel need the other party to provide a time and location, they can use the pause technique. For example, when you ask the other person "Do you prefer morning or afternoon?", pause for a moment and let them answer. Effectively using pause techniques can make the other person feel respected.
As for retention, it is a method used when business personnel are unable to explain over the phone or encounter difficult to answer questions. For example, when the other party asks the salesperson to explain the rate over the phone, the salesperson can tell the other party, "When we meet to discuss this issue, we will personally calculate it for you, which is relatively clear." This way, the problem is left for the next time and space, which is also a skill when making an appointment.
Tip 8: Keep your body straight, speak while standing, or close your eyes
If you make 20 phone calls a day, you can't sit idly by! Try to stand up straight or speak, and you can see that the sound becomes more energetic and the effect becomes better: sometimes it's best to close your eyes and speak without being influenced by the external environment.
Tip 9: Use open-ended questions and keep asking questions
Asking questions to customers not only prolongs the conversation time, but more importantly, it can help understand their true thoughts and help salespeople make judgments.
You can use phrases like "Can I ask you a simple question" or "Can you talk more about why you have such an idea?" to encourage customers to continue speaking.
Tip 10: Immediately write off
Immediate write off is to write off immediately according to the customer's instructions. For example, when a customer says "I bought a lot of insurance", it's best to follow their words: "I know you bought a lot of insurance, that's why I'm calling."
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